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To remember what country you're from so your adverts are targeted to your estimated region. (No point living in London and getting adverts for "Locals in Tabago and Trinidad", well unless you're after some good smoke *cough*)
To track your IP address only for the purposes of tracking unique user sessions and providing you with custom-tailored content.
To recognise returning users, provide relevant content, measure traffic and activity on eBay, monitor and improve our services and protect against fraud.